Gold Sales Drop Drives Jaisalmer Traders to ‘Jhalmuri’ Protest

In a unique form of protest, jewellery traders in Jaisalmer, Rajasthan, resorted to peddling 'jhalmuri' in their market amid plunging gold sales. At the heart of this symbolic act, the traders aimed to draw attention to the challenges faced due to a significant drop in customer interest.

In lieu of displaying precious metals, several traders turned to prepare and serve the popular puffed rice snack to shoppers and passersby. The decline in gold jewellery demand, attributed to soaring prices and evolving consumer sentiments, has strained their livelihoods.

Faced with dwindling sales to the point of jeopardizing operational expenses, traders are calling for administrative intervention. Their association intends to submit formal concerns to seek support, essential not only for traders but also for the artisans and laborers tied to this traditional trade.

(With inputs from agencies.)