Adie Broswon Group Aims for a Triple Expansion in Global Exports

Adie Broswon Group is ramping up efforts to expand its beer and spirits exports, targeting a three-fold growth to reach USD 6 million by the fiscal year 2026-27.

Having already achieved USD 2 million in exports, the group plans to leverage a significant partnership with African Eastern to accelerate growth across 20 countries spanning the Middle East, Africa, and Asia-Pacific.

The Executive Director, B S Chadha, emphasized the strategic expansion into markets like the UAE, Oman, and Singapore, with a focus on highlighting India's liquor brand strength, including brands like Rockberg, to sustain global momentum.

(With inputs from agencies.)