Pioneering Sporting Futures: Anju Bobby High Performance and Alliance University Launch BBA Sports Management

Anju Bobby High Performance, led by Olympian Anju Bobby George, has entered into a partnership with Alliance University to launch a new four-year BBA in Sports Management. This collaboration aims to revolutionize sports education in India by offering a comprehensive curriculum starting in 2026, initially targeting 60 students.

The program combines traditional classroom learning with practical experience in sports leadership, athlete mentorship, and fitness management. Additionally, the university will introduce the Anju Bobby George Women Athlete Scholarship to support exceptional female athletes, providing them with annual financial aid and high-performance fitness coaching from ABHP.

Alliance University's Vice-Chancellor, Priestly Shan, emphasized the importance of this collaboration as a visionary synthesis of education and sports performance. The MoU outlines shared use of sports facilities, annual inter-university sports leagues, and joint research initiatives in sports science and management, aimed at creating a robust ecosystem for sports in India.

(With inputs from agencies.)