Coca-Cola India's Grand Celebration at Ratha Yatra 2025

Coca-Cola India is gearing up to make a splash at the Ratha Yatra 2025 in Puri, Odisha, from June 27 to July 5. The company plans to deploy its extensive beverage portfolio at the event, enhancing the festive atmosphere and supporting local vendors with economic opportunities.

This initiative will include launching Ratha Yatra-themed packaging for its Kinley water brand and providing various pack sizes for event attendees. Coca-Cola India is also focused on cultural integration and brand activations, ensuring their drinks are available at all major touchpoints throughout the festival.

In partnership with local authorities and organizations, Coca-Cola is spearheading a recycling initiative to manage plastic waste during the event. This 'Used PET Bottle-Free Ratha Yatra' project is part of a larger effort to create socio-environmental impact. Over 180 volunteers will facilitate the collection of PET waste to maintain clean festival grounds.

(With inputs from agencies.)