Green Revolution: India's Surge in Eco-Friendly Tourism

India's tourism sector is rapidly embracing eco-friendly practices, with destinations like Rajasthan and Sikkim leading the charge. Spearheaded by figures like Meghraj Singh Shekhawat of MRS Group, this movement emphasizes sustainability, community involvement, and cultural preservation, reflecting a broader shift towards responsible travel among Indian tourists.


Devdiscourse News Desk | New Delhi | Updated: 22-07-2025 11:49 IST | Created: 22-07-2025 11:49 IST
Green Revolution: India's Surge in Eco-Friendly Tourism
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India is witnessing an unprecedented rise in eco-friendly tourism, underscored by the growing popularity of sustainable destinations such as Rajasthan and Sikkim. The sector, projected to reach USD 15.5 billion by 2025, reflects a significant shift in traveler attitudes towards sustainability and environmental conservation.

Leading this charge is Meghraj Singh Shekhawat of MRS Group, a staunch advocate for sustainable tourism. He emphasizes the importance of incorporating eco-friendly practices into travel experiences and empowering local communities, which are crucial to preserving traditional cultures and promoting responsible tourism.

With projections indicating exponential growth, the eco-tourism sector is positioned as a key driver of change, enabling India to safeguard its natural heritage while offering travelers authentic and enriching experiences. The collaborative efforts of industry leaders, communities, and tourists alike are paving the way for a sustainable tourism future.

(With inputs from agencies.)

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