VERTIQ Transforms Mall Advertising with Cutting-Edge Vertical Screen

Nexus Ahmedabad One Mall, in collaboration with Khushi Advertising, has launched VERTIQ, a state-of-the-art vertical-format digital advertising screen. This innovative initiative, under the DOOH segment of Khushi's D3X media portfolio, positions itself as a game-changer in retail advertising through its strategic location in the mall's atrium.

VERTIQ offers advanced features such as a crystal-clear 1280 × 3840 resolution and a high-refresh-rate P2.5 indoor LED with support for anamorphic and 3D content. The screen's dropdown and curtain-raiser format provides retailers with high-impact 10-second ad slots, ensuring maximum brand recall in a dynamic retail environment.

Reflecting on this milestone, Nishank Joshi, Chief Marketing Officer at Nexus Malls, emphasized the screen's potential to enhance the shopping experience. With approximately 900,000 visitors monthly, VERTIQ stands out as a remarkable opportunity for brands to engage audiences, showcasing the transformative potential of modern DOOH advertising within mall spaces.

(With inputs from agencies.)