Innovating Tradition: Tanishq's Quest to Woo Young Jewellery Enthusiasts
Tanishq aims to attract customers amidst high gold prices by innovating products and enhancing customer experiences. CEO Ajoy Chawla highlights the need for lightweight gold and adaptation using design and technology. With focus on special occasions, Tanishq introduces diamond expertise centres to educate consumers about lab-grown diamonds.
- Country:
- India
The jewellery industry is under pressure to adapt as soaring gold prices make luxury purchases less accessible. Tanishq CEO Ajoy Chawla emphasizes innovation in product design and customer experience to retain consumer interest.
Despite the challenges, India's deep-rooted love for gold remains. Chawla suggests the industry's focus should be on lightweight gold and innovative designs to meet evolving consumer budgets. Tanishq is exploring new avenues to connect with customers through special occasions and modern jewellery needs.
Significantly, Tanishq is advancing its diamond segment through partnerships and expertise centres that aim to enlighten consumers on lab-grown diamonds. This initiative reflects a broader industry push for transparency and consumer education in a rapidly shifting market.
(With inputs from agencies.)
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- Tanishq
- jewellery
- gold
- innovation
- diamonds
- customer experience
- market
- luxury
- design
- Chawla
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