Goa's Triumph in Hinterland Tourism: 'Goa Beyond Beaches' Campaign Shines
Goa's tourism department has been awarded the Excellence Award for its 'Goa Beyond Beaches' campaign at the Travel and Tourism Fair in Gujarat. The campaign emphasizes sustainable and diverse tourism experiences beyond coastal attractions, promoting wellness, culture, and community involvement to attract tourists year-round.
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- India
Goa has received the prestigious Excellence Award for its innovative 'Goa Beyond Beaches' campaign, celebrated at the Travel and Tourism Fair (TTF) in Gujarat, as announced by state officials on Sunday.
The accolade, presented at the Mahatma Mandir Convention and Exhibition Centre in Gandhinagar, recognizes Goa's efforts to diversify its tourism narrative beyond the traditional beach destinations. State Tourism Director Kedar Naik emphasized the significance of this award in promoting a sustainable and inclusive tourism model.
The Goa Pavilion at the TTF captivated attendees with its compelling storytelling approach, highlighting various themes such as wellness, Ayurveda, and cultural festivities. These efforts aim to position Goa as a year-round destination, engaging travelers with unique experiences that celebrate the region's vibrant cultural heritage.
(With inputs from agencies.)
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