$17.5M Investment to Bolster Sustainable Tourism at Iconic NZ Natural Attractions

In a major boost to regional economies and environmental stewardship, Conservation Minister Tama Potaka has announced a $17.5 million investment aimed at strengthening sustainable tourism across some of New Zealand’s most iconic and ecologically sensitive natural attractions. Funded through the International Visitor Levy (IVL), the initiative will be implemented over the next three years and is expected to play a pivotal role in maintaining New Zealand’s reputation as a world-class destination while ensuring environmental sustainability.

Protecting Nature, Supporting Tourism

“Aotearoa New Zealand’s conservation lands are one of our greatest treasures and a magnet for international and domestic tourists alike,” said Minister Potaka. “Tourism on conservation lands contributes around $3.4 billion annually to our economy. However, growing visitor numbers also bring mounting financial and environmental pressures that must be carefully managed.”

Of the total funding, $13.6 million will be directed towards enhancing visitor planning and management at three high-profile destinations:

• Aoraki Mount Cook National Park – Known for its dramatic alpine scenery and climbing legacy.

• Piopiotahi Milford Sound – A globally renowned fjord that sees hundreds of thousands of visitors annually.

• Matiu / Somes Island – A predator-free scientific and historical reserve in Wellington Harbour.

These locations will see investments in better infrastructure, increased staffing, and improved visitor services to ensure a balanced relationship between tourism and conservation.

Boots on the Ground: Rangers and Frontline Staff

One of the standout aspects of the initiative is its emphasis on people. A significant portion of the funding will go toward increasing the number of rangers and frontline staff at visitor centres during peak tourist seasons. These personnel will be responsible not only for maintaining facilities but also for educating visitors about the cultural and ecological significance of the areas, as well as promoting responsible travel behavior.

“Visitors want to experience stunning nature, but we must also help them do so safely and sustainably,” Potaka added. “Summer rangers and knowledgeable staff are crucial in protecting our environment and enriching the visitor experience through storytelling and education.”

Additional Support for Great Walks and Campsites

Another $3.9 million will be allocated over two years to enhance the services and management of New Zealand’s Great Walks and Department of Conservation (DOC) campsites—key features of the country’s adventure and eco-tourism offerings. These include celebrated tracks like the Tongariro Northern Circuit, Routeburn Track, and Heaphy Track.

DOC’s management of public lands extends to over 2,000 tourism concessions, including more than 560 active guiding permits. These operators rely on the quality and sustainability of DOC facilities to deliver unforgettable experiences to tourists from around the world.

Regional Economies to Benefit

Conservation areas such as Mautohe Cathedral Cove on the Coromandel Peninsula and Tuatapere in Southland play vital roles in local economies. Improved services and facilities will encourage longer stays and increased spending in these regions, supporting small businesses and creating new job opportunities.

With total domestic and international tourism expenditure reaching $44.4 billion annually and supporting more than 300,000 jobs, the tourism sector is a central pillar in the Government’s broader economic strategy.

Looking Ahead

This investment demonstrates a strong commitment to the long-term sustainability of New Zealand’s natural attractions. By supporting infrastructure, staffing, and smart management practices, the Government aims to strike a careful balance between economic growth and environmental responsibility.

“Tourism isn’t just about numbers. It’s about how we share our stories, protect our landscapes, and enrich the lives of locals and visitors alike,” said Potaka. “With this funding, we are making sure our conservation lands continue to deliver unforgettable experiences without compromising future generations’ ability to do the same.”