Adidas Faces Backlash Over Cultural Appropriation in 'Oaxaca Slip On' Shoe Launch

Mexico is challenging global footwear giant Adidas over cultural appropriation allegations concerning its new 'Oaxaca Slip On' shoe. Designed by Mexican-American Willy Chavarria, the shoe mimics traditional Indigenous sandals, critics argue, without benefiting the Oaxacan artisans who originally crafted this iconic style.

This dispute follows similar battles Mexico has waged to protect its indigenous designs from exploitation by fashion heavyweights like Inditex and Louis Vuitton. Mexican authorities, under President Claudia Sheinbaum, have engaged in legal talks with Adidas to seek restitution for the communities whose heritage was borrowed.

Chavarria, representing both Latino and Indigenous perspectives, expressed regret over the unintended misuse, emphasizing his desire to honor Oaxacan culture. Adidas has yet to respond publicly to the controversy. The issue underscores ongoing tensions between cultural heritage and commercial fashion interests.

(With inputs from agencies.)