Radio Shree: Amplifying Women's Voices and Culture

Radio Shree, a mobile app-based radio channel launched two years ago to celebrate the 25th anniversary of Kerala's Kudumbashree movement, is making waves. While primarily aimed at serving the 48 lakh members of the women's empowerment initiative, the channel has already reached over 5 lakh listeners.

The channel offers a variety of shows, from local folk songs and talk shows to curated programs on Kudumbashree activities, helping to increase its listener base. Recent efforts include transferring operations to the state-run Malayalam Mission and introducing new content, setting the stage for further growth as the station seeks to engage an even wider audience.

Radio jockey Gayatri shares, "The diversity of the programs attracts more listeners. It helped me understand Kudumbashree's vast role beyond just meetings; it's about empowerment and entrepreneurship." Such stories and experiences continue to be a crucial part of Radio Shree's programming, underscoring its mission to inspire and educate.

(With inputs from agencies.)