Metasports Interactive Secures $20M to Boost Hitwicket Game's Global Reach
Metasports Interactive has received a $20 million investment from Metica to expand its cricket game, Hitwicket. The funding will enhance marketing efforts, user acquisition, and technology upgrades for global growth. The company targets 8x growth over the next 18 months through intensified international marketing and AI strategies.
Gaming firm Metasports Interactive announced on Monday that it has secured a $20 million capital injection from London-based growth financing firm Metica. The funding aims to accelerate the international growth of Metasports Interactive's multiplayer cricket game, Hitwicket, by enhancing marketing, user acquisition, and technology.
This investment will allow Metasports Interactive to target approximately 8x growth over the next 18 months, leveraging intensive marketing in key international markets and AI-driven targeting strategies.
Additionally, a technology partnership with Metica will enable the company to deploy its proprietary platform to boost Hitwicket's in-game revenue performance, bolstering its competitive edge globally.
(With inputs from agencies.)
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