Metasports Interactive Secures $20M to Boost Hitwicket Game's Global Reach
Metasports Interactive has received a $20 million investment from Metica to expand its cricket game, Hitwicket. The funding will enhance marketing efforts, user acquisition, and technology upgrades for global growth. The company targets 8x growth over the next 18 months through intensified international marketing and AI strategies.
Gaming firm Metasports Interactive announced on Monday that it has secured a $20 million capital injection from London-based growth financing firm Metica. The funding aims to accelerate the international growth of Metasports Interactive's multiplayer cricket game, Hitwicket, by enhancing marketing, user acquisition, and technology.
This investment will allow Metasports Interactive to target approximately 8x growth over the next 18 months, leveraging intensive marketing in key international markets and AI-driven targeting strategies.
Additionally, a technology partnership with Metica will enable the company to deploy its proprietary platform to boost Hitwicket's in-game revenue performance, bolstering its competitive edge globally.
(With inputs from agencies.)
- READ MORE ON:
- Metasports
- Interactive
- Hitwicket
- Metica
- funding
- investment
- growth
- marketing
- AI
- technology
ALSO READ
Exicom Delivers its Strongest Quarter of FY26 as Both Businesses Return to Sharp Growth
At 21, Om Katira Becomes One of the Youngest Skydiving Trainers, Helping Shape Aerosports Growth in India
Country Club Expands Through Franchise Model; Hospitality Brand Highlights Human-Centric Values Alongside Global Growth
Ind-Ra projects GDP growth to slow to 6.7 pc in FY27 on geopolitical uncertainty
UPDATE 1-Ukraine's economy returns to growth in April, PM says
Google News