Abhijat Marathi: A Global Celebration at Cannes 2026

The Global Launch of Abhijat Marathi OTT unfolded at the Bharat Pavilion during the Cannes Film Festival 2026, marking a crucial milestone for Marathi cinema and storytelling on a prestigious global stage. The event highlighted the platform's commitment to uplifting regional language content, devotion, lifestyle, infotainment, and AI-led storytelling to international audiences.

A high-profile networking dinner followed the launch, attended by dignitaries and film personalities including Ashok Saraf, Nivedita Saraf, Prajakta Mali, and Kedar Joshi, founder of Abhijat Marathi OTT. The gathering underscored the potential of Marathi cinema and digital storytelling to engage cultural audiences worldwide.

This cultural initiative stems from the recognition of Marathi as a Classical Language, inspired by the 2024 announcement by Indian Prime Minister Narendra Modi. The movement is supported by Maharashtra's leadership, including efforts from Uday Samant, the Marathi Language Minister, emphasizing the importance of globalising Marathi cultural and creative industries.

(With inputs from agencies.)