Axis Max Life Reinvents Digital Identity with Domain Transition

Axis Max Life Insurance Limited has officially transitioned its website from https://www.maxlifeinsurance.com to https://www.axismaxlife.com. This strategic move marks a significant milestone in the company's brand evolution.

The new digital identity aims to enhance customer experience and align with a unified brand under Axis Max Life. Despite the domain shift, existing policies and customer services remain unaffected, ensuring continuity in service and benefits.

This transition highlights an ongoing commitment to digital transformation, coming on the heels of a brand refresh with a new logo in December 2024. Customers are encouraged to bookmark the new site for easy access.

(With inputs from agencies.)