The Sweet Succession: A New Generation of Strawberries Challenges Malling Centenary's Reign at Wimbledon
The Malling Centenary strawberry, a favorite at Wimbledon since 2016, faces new competition. Known for its sweetness, the variety is being challenged by newer, potentially superior varieties. Hugh Lowe Farms continues to supply these berries, but innovations in strawberry cultivation are reshaping the market landscape.
The iconic Malling Centenary strawberry, the reigning king at Wimbledon since 2016, is facing fresh competition. A staple of the championships, it has delighted attendees with its sweetness and quality.
However, advancements in strawberry cultivation have ushered in new contenders like Fandango and Karima, cultivated by The Summer Berry Company. These new varieties boast improved sweetness, longevity, and reduced waste, presenting a competitive edge.
Despite the Malling Centenary's ongoing popularity, industry's innovation hints at a dynamic future for Wimbledon's strawberry traditions, challenging longstanding favorites while pushing forward advancements in flavor and sustainability.
(With inputs from agencies.)
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