Pioneering Wealth Management: Asas Capital and Eton Solutions Launch First 'Family Office as a Service' in the Middle East

In a groundbreaking partnership, Asas Capital and Eton Solutions are set to transform regional wealth management by launching the Middle East's first 'Family Office as a Service' model. Eton Solutions will serve as the exclusive technology partner, leveraging its AtlasFive® platform to enhance wealth solutions across the Gulf.

This initiative positions Asas Capital as a pioneer in providing comprehensive, tech-enabled services to ultra-high net worth (UHNW) and high net worth (HNW) families. The collaboration builds on Asas Capital's extensive experience in investment advisory and private equity, aiming to meet the complex needs of wealthy families in Saudi Arabia, one of the fastest-growing private wealth markets globally.

The deal with Eton Solutions aligns with the firm's expansion strategy, adding the Middle East to its list of key international markets. This new venture promises to deliver real-time portfolio insights, streamlined compliance, and enhanced data security, demonstrating both companies' commitment to innovative and sustainable wealth management solutions.

(With inputs from agencies.)