Cyberstorm Hits Asahi: Japanese Beverage Giant Battles Major Disruption
Asahi Group, Japan's leading beverage company known for its Super Dry beer, is facing significant supply disruptions following a cyberattack. Operations, including order processing, were halted. While some manual orders resumed, the attack has left retailers and restaurants scrambling for alternatives. Shares fell 4% amid the ongoing crisis.
Amidst a cyberattack-induced crisis, renowned Japanese beverage giant Asahi Group finds itself struggling to maintain its supply of popular products, including the iconic Super Dry beer. The cyberattack, which brought operations to a standstill on Monday, continues to disrupt logistics, impacting bars, stores, and restaurants across Japan.
Asahi has begun manually processing some orders, but its focus on fulfilling existing shipments has left it unable to accept new orders for alcoholic beverages. Despite collaborating with investigative authorities, the company has yet to restore full operations, signaling ongoing challenges.
This incident is part of a growing trend of cyberattacks targeting major international firms, with recent victims including Jaguar Land Rover and retail giants like Marks & Spencer. Asahi's struggle highlights the vulnerabilities faced by global companies in an increasingly digital world.
(With inputs from agencies.)
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