The Proven Code: Revolutionizing India's Supplement Industry with Proof-First Movement
The Proven Code, an innovative nutraceutical brand in India, launches its Proof First Movement to address concerns over supplement safety and efficacy. By using only patented, clinically validated ingredients, they aim to set new standards for transparency and consumer trust. Their products will undergo third-party testing, with results available online.
- Country:
- India
New Delhi, July 11-13: The Proven Code has emerged as a pioneer in India's nutraceutical industry by launching the Proof First Movement at the International Health and Wellness Expo. The initiative aims to address critical safety and efficacy issues plaguing the supplement market in the country, as many products contain unverified and potentially harmful compounds.
Founded by Gaurav Singh and Dr. Rajesh Kumar Singh, The Proven Code distinguishes itself by exclusively using ingredients supported by clinical evidence. Singh highlights that most supplements in India are sold based on marketing rather than scientific proof, a problem exacerbated by the Food Safety and Standards Authority of India's (FSSAI) findings of widespread non-compliance. The brand's mission: to ensure every supplement has published clinical data proving safety and efficacy.
At the expo, The Proven Code's products, from clinically validated Himalayan Berberine to advanced gut microbiome tests, garnered significant interest. The brand promises third-party testing for all products, with results to be publicly accessible. Planning a digital launch in August 2025, the company invites stakeholders to demand evidence-backed products, setting new wellness benchmarks in India.
(With inputs from agencies.)
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