Shein vs. Temu: The High-Stakes Fashion Feud

The clash between online fast-fashion giants Shein and Temu escalated to London's High Court as Shein accused Temu of 'industrial scale' copyright infringement, with Temu arguing Shein uses litigation to curtail competition.

Shein's pivotal claim suggests Temu used thousands of its images to market copycat clothing, trying to 'piggy-back' off its brand. Shein's legal representative, Benet Brandreth, argues that Temu sought unfair market advantage.

Conversely, Temu denies these allegations and has counter-claimed, stating damages after removing several product listings due to an injunction by Shein. The trial highlights broader issues including intellectual property and competitive practices affecting global e-commerce trends.

(With inputs from agencies.)