ByteDance to Retain Control of TikTok U.S. in National Security Restructuring
ByteDance will maintain control over TikTok's U.S. operations, despite restructuring to meet national security concerns. A joint venture will manage user data and algorithms while ByteDance keeps advertising and e-commerce under its wing. The arrangement's compliance with U.S. law remains under scrutiny by congressional leaders.

ByteDance, the China-based owner of TikTok, has announced it will retain control over the U.S. operations of the popular app while ceding data management and algorithm control to a newly established joint venture. This move, prompted by an executive order from the U.S. President citing national security concerns, has raised questions about ByteDance's ongoing involvement.
This development follows a mandate requiring ByteDance to divest its U.S. operations or face a ban. The new joint venture, which includes notable investors like Oracle and Silver Lake, will handle user data, while ByteDance continues to oversee revenue-generating aspects like advertising and e-commerce.
The structural details of the agreement are still being finalized, with skepticism among congressional critics about the sufficiency of these changes in ensuring national security. The White House and ByteDance have not commented on these ongoing deliberations, as oversight from relevant authorities intensifies.
(With inputs from agencies.)
ALSO READ
New AI risk framework puts a price tag on algorithmic failures and bias
Guthli Ad Fest 2025: A Student-Centric Advertising Revolution
Oracle Secures TikTok Algorithm Amid U.S. Negotiations
Google's Advertising Monopoly on Trial: A Legal Battle for the Digital Age
Oracle Takes Charge: The Future of TikTok's Algorithm in the US