Paramount Secures $7.7 Billion UFC Deal
Paramount has secured exclusive rights to the Ultimate Fighting Championship (UFC) in the United States with a seven-year deal valued at $7.7 billion. This agreement, set to commence in 2026, is with TKO Group Holdings. Following the announcement, Paramount's shares rose by 4.2% in premarket trading.
Paramount has clinched a blockbuster deal to exclusively broadcast the Ultimate Fighting Championship (UFC) in the United States. The agreement, worth a staggering $7.7 billion, spans seven years and is set to begin in 2026.
Under the terms of the deal, Paramount, owned by Skydance, will hold the exclusive U.S. rights to UFC events, further bolstering its sports entertainment portfolio. This strategic move aligns with Paramount's objective to dominate the combat sports broadcasting sector.
In light of this announcement, Paramount's stock saw a 4.2% increase in premarket trading, reflecting investor confidence in the company's future growth and robust partnership with TKO Group Holdings.
(With inputs from agencies.)
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