Apollo Tyres Steps Up as Indian Cricket Team's New Jersey Sponsor

Apollo Tyres has been confirmed as the new jersey sponsor for the Indian cricket team, stepping in after online gaming platform Dream 11 was forced out due to a government ban. A senior BCCI official relayed the development to PTI on Tuesday, marking a significant partnership change for the team.

Following the newly enacted legislation that prohibits real-money gaming platforms, BCCI found itself without a shirt sponsor for the national cricket team. Dream 11's exit left a void as the team embarked on its Asia Cup journey in Dubai without a branded jersey sponsor, sparking a swift search for a replacement.

The agreement with Apollo Tyres signals a new chapter, with an official announcement from BCCI expected soon. As the Indian cricket team continues its competitive run in Dubai, the partnership with Apollo Tyres promises to be a notable strategy shift in the sports business landscape.

(With inputs from agencies.)