Krutrim's Strategic Acquisition: Expanding AI with BharatSah'AI'yak

Krutrim, Ola Group's AI division, has acquired the BharatSah'AI'yak platform from Samagra to enhance its AI offerings. The acquisition includes Samagra's AI team and aims at scaling BharatSah'AI'yak nationwide, providing round-the-clock assistance for Maha Kumbh 2025 through advanced AI technology.


Devdiscourse News Desk | New Delhi | Updated: 20-06-2025 12:26 IST | Created: 20-06-2025 12:26 IST
Krutrim's Strategic Acquisition: Expanding AI with BharatSah'AI'yak
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Ola Group's artificial intelligence division, Krutrim, has made a significant move by acquiring the AI platform BharatSah'AI'yak from technology consultancy firm Samagra. The specifics of the deal remain undisclosed.

BharatSah'AI'yak, notable for its AI-powered chatbot KumbhSah'AI'yak, was developed to assist pilgrims with information on rituals, navigation, and accommodations for Maha Kumbh 2025. This acquisition signifies Krutrim's commitment to offering an inclusive and intuitive AI experience, aligned with Indian societal needs.

Krutrim plans to utilize its advanced AI technologies and cloud infrastructure to expand BharatSah'AI'yak's reach across India, in an effort to deliver comprehensive AI solutions.

(With inputs from agencies.)

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