Digital Revolution: Self-Service Betting Terminals Debut at Royal Ascot
Royal Ascot introduces self-service betting terminals, modernizing the traditional in-person betting experience. While these machines offer a convenient option for bettors, concerns remain among traditional bookmakers about potential business impact. Despite technology's growing role, human interaction remains a cherished part of the betting experience at racecourses.
- Country:
- United Kingdom
In a pioneering move at this week's Royal Ascot, punters can now place bets using self-service electronic terminals, marking a significant shift from the traditional practice of interacting with bookmakers. These machines, akin to fast-food ordering systems, allow bets of up to 100 pounds and focus on a narrower range of options.
The gambling sector remains pivotal, driving substantial revenue for British racecourses and financing various operational aspects. While technology aims to broaden betting accessibility, concerns linger among bookmakers about the encroachment on their traditional territory and potential challenges in assessing bettors' financial capabilities.
While Ascot's director, Chris Collard, acknowledges the benefits of these terminals, bookmakers like Alan Stadler express caution over remote gambling's expansion. Some fear the loss of personal connections as digital and global pool systems, like the World Pool, gain traction. As betting evolves, the industry grapples with maintaining a balance between innovation and tradition.
(With inputs from agencies.)
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