BBC Launches Paid Subscriptions in U.S. Amid Funding Reforms
The BBC has introduced paid subscriptions for U.S. users, marking a shift in its revenue strategy while negotiations over its funding model continue with the British government. Priced at $49.99 annually, this aims to counter declining licence fee payments amid growing online content consumption.
- Country:
- United Kingdom
The BBC, seeking to diversify its revenue sources, has launched a paid subscription service in the United States. This strategic move comes amid ongoing discussions with the British government regarding funding structures, following a noted decline in licence fee payments from traditional TV viewers shifting to online platforms.
Effective immediately, U.S. users frequenting the BBC's news site will be charged $49.99 per year for unlimited access, including a 24-hour news livestream. In contrast, the service remains free for UK users under the broadcaster's public service obligations. Currently, the site boasts a global reach of 139 million, with nearly 60 million from the U.S.
According to Rebecca Glashow, CEO of BBC Global Media & Streaming, the new model is designed to engage audiences with free access to casual readers while offering premium content to subscribers. The BBC's Royal Charter review, set for post-2027, aims to forge a sustainable future beyond the current framework, incorporating inflation-tied fee adjustments.
(With inputs from agencies.)
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