Apple's AI Ambitions: A Fiscal Revolution in the Making
Apple CEO Tim Cook indicates the company's willingness to increase spending on AI, breaking from its usual frugality. Apple has struggled to compete with Microsoft and Google in AI-driven technology. Despite past partnerships and smaller acquisitions, Apple is considering larger deals to advance its AI capabilities.
In a marked shift from its historical frugality, Apple is poised to boost its spending to catch up with competitors in the artificial intelligence arena. CEO Tim Cook announced on Thursday that the tech giant is eyeing increased investment in data centers or potentially acquiring larger firms in the sector.
Despite high-profile partnerships such as the one with ChatGPT creator OpenAI, Apple has traditionally relied on external data center providers for some of its cloud computing needs. However, this strategy has seen the company lag behind Microsoft and Google's AI-powered advancements.
While Apple has typically acquired smaller companies with specialized technical teams, Cook revealed the company is not averse to making larger acquisitions to accelerate its AI roadmap. With this newfound openness, Apple is navigating a pivotal moment that could redefine its approach to artificial intelligence.
(With inputs from agencies.)
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- data centers
- Microsoft
- ChatGPT
- OpenAI
- Siri
- acquisition
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