California Post: A Bold New Voice in the Golden State's Media Landscape
Rupert Murdoch's News Corp is set to launch 'The California Post', its first U.S. daily newspaper in 15 years. Headquartered in Los Angeles, it aims to compete with the struggling Los Angeles Times by offering a mix of common-sense journalism, celebrity news, and sports reporting across various platforms.
The impending launch of 'The California Post', a new daily newspaper by Rupert Murdoch's News Corp, marks a significant expansion into California's media landscape. Sean Giancola, CEO of the New York Post Media Group, confirmed the publication will begin operations in early 2026 from Los Angeles.
The California Post aims to attract readers with its distinct voice of "common-sense journalism" amidst the decline of the Los Angeles Times, which has seen a reduction in both subscribers and staff. Capitalizing on its digital prowess, the new tabloid plans to deliver content through an array of channels, including mobile, desktop, and social media platforms.
As California presents a ripe market opportunity, the publication has been greenlit by Murdoch. It targets a niche audience looking for a populist, culturally conservative perspective in a predominantly left-leaning state. This venture aims to replicate the profitability achieved by News Corp's other brands while providing diverse content to California's "news deserts."
(With inputs from agencies.)
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