Why American Cars Struggle to Conquer the Streets of Japan and Europe

American cars face tough challenges in gaining popularity in Japan and Europe due to their large size and high fuel consumption. As a result, vehicles like Chevrolets and Cadillacs are scarce on the bustling streets filled with efficient and compact alternatives from Toyota, Honda, Volkswagen, and Renault.

Despite recent trade agreements aiming to ease import regulations and tariffs, potential buyers are not easily swayed by subtle safety test adjustments and levy reductions. The narrower roads and limited parking space typical of Japanese and European cities continue to favor smaller vehicles.

Nevertheless, some brands have managed to establish a foothold. Jeep, for example, has become a popular American name in Japan, thanks to its right-hand drive models and strategic marketing. Yet, the overall landscape remains steeply competitive, challenging American automakers to rethink their strategies for these unique markets.

(With inputs from agencies.)