Brewing Resilience: The Taybeh Journey
Madees Khoury, general manager of Taybeh Brewing Co., navigates the intricate world of brewing in the Israeli-occupied West Bank, turning challenges into opportunities. Since 2007, she has propelled their story internationally, highlighting Palestinian culture through beer, despite logistical hurdles and regional tensions. Taybeh's narrative intertwines with cultural pride and soft power.
Located in the Israeli-occupied West Bank, Taybeh Brewing Co., the Middle East's oldest microbrewery, is forging its story against a backdrop of challenges. Under the stewardship of Madees Khoury, its general manager and the region's first female brewmaster, Taybeh's reach has expanded across 17 countries. Yet, the journey is not without obstacles.
Exporting from Taybeh village is fraught with logistical complexities, exacerbated by recent Israeli settler attacks. Khoury, reflecting from a recent visit to Glasgow, underscores the importance of beer as Palestinian soft power. The brewery's tale is as much about perseverance as it is about craft, bringing Palestinian culture to a global audience.
Despite operating in a male-dominated industry and under occupation, Khoury's commitment shines through. Taybeh's determination embodies a broader narrative of Palestinian resilience, spotlighting the tenacity needed to overcome barriers and the belief in a hopeful future, amplified by the expansive plans for their microbrewery.
(With inputs from agencies.)
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