iPhone Frenzy: Apple's Latest Series Sparks Excitement and Mayhem

The launch of Apple's new series of iPhones saw eager customers lining up at the country's first Apple Store, resulting in minor scuffles. Despite the early chaos, the sale proceeded smoothly. Enthusiastic buyers praised the new model's features, including its color options and advanced bionic chip.


Devdiscourse News Desk | Mumbai | Updated: 19-09-2025 13:39 IST | Created: 19-09-2025 13:39 IST
iPhone Frenzy: Apple's Latest Series Sparks Excitement and Mayhem
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The debut of Apple's newest iPhone series drew enthusiastic customers to the nation's inaugural Apple Store, located in Mumbai's Bandra Kurla Complex. Anticipation ran high as buyers queued well before dawn, with tensions eventually erupting into a minor scuffle outside.

Security forces swiftly quelled the disturbance, which arose when one individual attempted to cut the line, leading to a confrontation among the approximately 300 eager patrons. Order was restored before the store's official opening at 8 am.

Once inside, customers quickly secured their devices, drawn by the model's latest features such as striking colors and a new bionic chip. Prices for the iPhone 17 begin at Rs 83,000, showcasing Apple's continued premium positioning in the market.

(With inputs from agencies.)

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