Virat Kohli to be the face of Oakley Meta Performance AI glasses

Social media major Meta and eyewear firm Oakley have roped in cricket icon Virat Kohli as the face of Oakley Meta Performance AI glasses in India, a joint statement said on Tuesday. As part of the collaboration, audiences will get a first-person view into Kohli's routine like training sessions and match preparation, to behind-the-scenes moments with Oakley Meta Performances AI glasses. ''With Oakley Meta performance AI glasses, we are exploring what Athletic Intelligence can look like in practice, where timely insights and lightweight assistance come together in a way that supports how athletes train and stay focused. Our collaboration with Virat Kohli reflects how technology can fit naturally into an athlete's routine,'' Meta vice president for India and South East Asia, Sandhya Devanathan, said. The glasses come with hands-free AI to help users capture cricket shots, access personalised insights and record content seamlessly in the flow of action. ''I have always relied on instinct, but also on understanding my game better over time. What I find useful about Oakley Meta performance AI glasses is that they add small layers of insight without getting in the way,'' Kohli said.

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