Push 360's Campaign Wins Global Acclaim at Luerzer's Archive

The 'Where Legends Meet Across Time' campaign by Kerala's Push 360 gains top recognition from Luerzer's Archive, a global authority on advertising creativity. This campaign, created for the Hortus festival by Malayala Manorama, features a symbolic meeting of cultural icons, Van Gogh and Basheer, reflecting the festival's artistic essence.

Devdiscourse News Desk | Palakkad (Kerala) | Updated: 09-05-2025 11:38 IST | Created: 09-05-2025 11:38 IST

Push 360's Campaign Wins Global Acclaim at Luerzer's Archive — "Where Legends Meet Across Time" - A Compelling Campaign by Push 360 Agency for the Malayala Manorama Hortus Art and Literature Festival. Image Credit: ANI

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Kerala-based branding and public relations agency Push 360 has been thrust into the global spotlight with its 'Where Legends Meet Across Time' print campaign earning top honors from Luerzer's Archive, a renowned name in advertising creativity. This accolade underscores an important milestone for Push 360 in the competitive world of branding.

The campaign showcases an imaginative meeting of cultural giants Vincent van Gogh and Vaikom Muhammad Basheer on the shores of Kozhikode. This artwork, conceived by Chief Creative Director Jayaprakash (JePi), celebrates the 2024 Hortus art and literature festival, launched under the banner of Malayala Manorama. It is lauded not only for its visual aesthetics but also for its message, which resonates with the timeless spirit of creative dialogue.

V. A. Shrikumar, CMD of Push 360, emphasized the campaign's unique storytelling approach, highlighting its strategic thinking and innovative ideation. Jayaprakash added that the campaign served as a visual metaphor for Hortus, embodying a blend of historical reverence and modern interpretation. Known for its diverse and culturally ingrained campaigns, Push 360 continues to strengthen its formidable legacy in the branding sector.

(With inputs from agencies.)