Eternal Runway: A Fashion Milestone in Dubai's Luxury Scene

Rose Merc Limited has announced the launch of 'Eternal Runway,' a groundbreaking fashion event set to take place on July 4, 2025, in Dubai. The initiative, developed in collaboration with subsidiaries Emirates Holding Group and Moda Orama Ventures Pvt. Ltd., promises to elevate the GCC's fashion landscape.

Emirates Holding Group, renowned for its luxury-focused initiatives, is at the forefront of this event under the prestigious Emirates Luxury Show banner. The 'Eternal Runway' is anticipated to be a hallmark of creativity and innovation in the region's fashion calendar, featuring emerging Indian designers alongside established icons.

Leading the event's execution is show director Shakir Shaikh, with designer Ken Ferns headlining the runway. The exclusive fashion showcase aims to build a legacy of inclusivity and cultural exchange, offering a significant platform for both the brands involved and the Indian fashion scene.

(With inputs from agencies.)