Reliance Expands into Functional Beverages with Naturedge Joint Venture

Reliance Consumer Products Limited (RCPL), part of Reliance Industries Limited (RIL), has taken a major step into the burgeoning healthy functional beverage market by acquiring a majority stake in a joint venture with Naturedge Beverages Private Limited. The focus of this collaboration is to broaden the range of herbal-natural beverages, fortifying RCPL's position as a Total Beverage Company, according to a joint press release issued on Monday.

Founded in 2018 by Siddhesh Sharma of the Baidyanath Group, Naturedge Beverages specializes in the fusion of Indian Ayurvedic traditions and contemporary drink options. Their flagship product, "Shunya," a zero-sugar, zero-calorie herbal-infused drink, has already captured the interest of health-conscious consumers across India, boasting ingredients like Ashwagandha, Brahmi, and Green Tea for added health benefits.

Ketan Mody, Executive Director at RCPL, expressed satisfaction over the venture, highlighting its role in expanding RCPL's health-focused drink offerings. He emphasized the alignment of Naturedge's offerings with RCPL's vision of providing quality yet affordable products while celebrating India's rich heritage. The new partnership will enable further innovation and expansion of herbal-natural beverage offerings to a wider consumer base.

(With inputs from agencies.)