Royal Enfield Revvs Up E-commerce Presence with Flipkart Partnership

Royal Enfield, a prominent mid-sized motorcycle manufacturer, has announced a strategic partnership with the e-commerce giant Flipkart. This tie-up allows Royal Enfield to sell its entire 350cc portfolio online, marking a significant shift in their sales approach.

Starting September 22, 2025, the Bullet 350, Classic 350, Hunter 350, Goan Classic 350, and the latest Meteor 350 models will be available for purchase on Flipkart. Initially, this move will be rolled out in five cities: Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai.

This initiative caters to a digital-first customer base seeking a streamlined purchasing experience. Royal Enfield CEO B Govindarajan emphasized the ease and flexibility this partnership brings to consumers, while also ensuring that the final transaction and after-sales support is managed by local authorized dealers.