Nostalgia on a Plate: Uncle Peter's Pancakes Launches DoraCakes

Uncle Peter's Pancakes introduces DoraCakes, inspired by the iconic cartoon, captivating consumers through nostalgia-driven storytelling. This launch has driven sales, drawn new customers, and created cultural relevance in the QSR market. Priced at ₹60, DoraCakes has increased foot traffic and larger orders, underlining the power of emotion in branding.

Devdiscourse News Desk | New Delhi | Updated: 22-09-2025 12:59 IST | Created: 22-09-2025 12:59 IST

Nostalgia on a Plate: Uncle Peter's Pancakes Launches DoraCakes — Uncle Peter's Pancakes Brings DoraCakes to Life, Driving a New Category Through Storytelling. Image Credit: ANI

Country:
India

Uncle Peter's Pancakes, India's top pancake brand, has stirred the QSR landscape with its latest offering, DoraCakes—a treat inspired by a beloved cartoon fantasy. Generations remember the iconic delicacy from TV screens, and now, it's breaking into the real world.

Adopting a nostalgic theme, the launch campaign involved distributing creatively designed Doraemon flyers with orders, generating anticipation ahead of the product's debut. Redesigned menus and a contest with retro childhood toys deepened customer engagement, turning the campaign into a vivid nostalgic revival.

Economically priced at ₹60, DoraCakes defied traditional low-price risks by drawing more customers and increasing order sizes. Social media buzz fueled by influencers and user-generated content helped this campaign become a cultural phenomenon, proving that compelling storytelling can significantly impact both brand equity and consumer behavior.

(With inputs from agencies.)