Art of Time Secures Rs 175 Crore to Transform India's Luxury Watch Retail

The omnichannel luxury watch retailer, Art of Time, announced a successful completion of its Series B fundraising, acquiring Rs 175 crore. The funding round was spearheaded by prominent figures like Mithun Sacheti, Siddhartha Sacheti, Plutus Wealth Management, and Girish Mathrubootham, according to the company's statement.

With this infusion of capital, the company plans to expand its store presence and introduce CIRCA, a novel bridge-to-luxury concept. The investment will also enhance their leadership talent, technology, and inventory to meet the demands of India's expanding watch buyers' market.

Art of Time currently operates 14 boutiques across five key cities. Co-founder Gaurav Bhatia expressed that this funding marks a crucial step in their growth strategy, aimed at deepening luxury partnerships and fostering a team prepared to revolutionize luxury watch retail in India.