Mercedes-Benz Drives Ahead with EV Expansion in India
Mercedes-Benz plans to boost its electric vehicle (EV) sales in India, launching new products over the next 18-20 months. The recent CLA BEV introduction marks the brand's expansion in the entry segment. With 400+ pre-orders in 20 days, the company anticipates its EV contribution to grow significantly.
- Country:
- India
Mercedes-Benz, the German luxury car manufacturer, announced its strategies to expand its electric vehicle (EV) presence in India, targeting accelerated sales in the upcoming 18-20 months.
Recently, the company launched the CLA BEV, priced starting at Rs 55 lakh, marking its entry into India's entry-level segment of electric cars. This launch is just the beginning, as the company plans to roll out several new EVs in the Indian market.
With over 400 orders within 20 days, the CLA BEV has garnered a strong response. CEO Santosh Iyer emphasized the importance of these next-generation platforms in shaping Mercedes-Benz's long-term EV journey in India.
(With inputs from agencies.)
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