Scentzania: Revolutionizing Fragrance with Personalization and Tradition in India

Scentzania is set to revolutionize the fragrance market in India by launching immersive fragrance studios that blend technology, storytelling, and personalization. Originating from Scentopia, it offers consumers the experience of crafting unique perfumes that connect with personal memories and expressions, using ancient traditions and modern innovation.


Devdiscourse News Desk | New Delhi | Updated: 09-05-2025 16:36 IST | Created: 09-05-2025 16:36 IST
Scentzania: Revolutionizing Fragrance with Personalization and Tradition in India
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Scentzania, an innovative chain of fragrance studios, is poised to make a significant impact on India's perfume market by offering a unique blend of scent, science, and storytelling. The brand originated from Scentopia, known for captivating audiences at Siloso Beach, Sentosa, and being recognized as a Tripadvisor Best of the Best 2024 attraction.

Set to launch across major Indian cities such as Mumbai, Delhi, Bangalore, and Hyderabad, Scentzania's studios promise a multi-sensory experience. Visitors will embark on an AI-personalized scent creation journey, allowing them to craft perfumes that resonate with their personal memories and identities. It's not just about wearing a fragrance; it's about experiencing it deeply.

By combining ancient Indian perfumery traditions with cutting-edge technology, Scentzania aims to redefine how Indians connect with fragrances. As Founder Prachi Saini Garg explains, the goal is to restore the emotional intimacy of perfumery, making each scent a personal reflection of self and memory.

(With inputs from agencies.)

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