From Seasonal Delicacy to Year-Round Staple: The Evolution of Strawberries and Cream at Wimbledon
Strawberries and cream, once a seasonal delight at Wimbledon, have become available year-round due to advancements in refrigeration. Historically linked with garden parties and lawn tennis, this dish at The Championships continues to evoke nostalgia for a time when it was a rare summer treat.

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- United Kingdom
Wimbledon's iconic strawberries and cream offer more than just a taste of tennis tradition. This seasonal delight, priced modestly at GBP 2.70, carries historical significance, harking back to Victorian garden parties.
Long before tennis hit the grassy courts of Wimbledon, strawberries and cream were synonymous with Britain's summer fêtes. Consumption figures from the past highlight their popularity, with Londoners indulging in millions of berries each day, despite seasonal limitations.
Advancements in refrigeration have transformed this once-rare treat into a year-round staple, altering our perception of 'freshness' and diminishing the seasonal excitement. Yet, as historian Susan Friedberg notes, Wimbledon continues to capture the nostalgic essence of strawberries and cream.
(With inputs from agencies.)