Coco Gauff: Beyond Tennis, Into the Business World
Coco Gauff, the 21-year-old Grand Slam champion, is carving a path beyond tennis. She's the highest-paid female athlete, with significant endorsements and has launched her own management firm. Gauff aims to transition into the business world post-tennis, learning from industry leaders like Emma Grede.

- Country:
- United Kingdom
In a recent interview, tennis sensation Coco Gauff discussed her multidimensional career, embodying more than just athletic prowess. Gauff is not only a Grand Slam champion but also a voice on societal issues, leveraging social media to connect with fans. Her off-court ventures highlight her ambitions beyond tennis.
At merely 21, Gauff is the highest-paid female athlete, raking in over $30 million in 2022, with the majority from endorsements with brands like UPS, New Balance, Rolex, and Barilla. Her business journey has begun early; she's already launched her management firm, aiming for a seamless transition after sports.
Gauff's collaboration with UPS and business coach Emma Grede allows her to mentor small-business owners while gaining valuable insights for her future business endeavors. This initiative underscores Gauff's commitment to establish a strong footing in the business world alongside her illustrious tennis career.
(With inputs from agencies.)
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