Empowering Rural Artistry: SHG Women Transforming India's Handloom Legacy
Union Minister Shivraj Singh Chouhan highlighted the role of Self-Help Group women in enhancing India's cultural artistry while promoting economic empowerment. Through the National Rural Livelihood Mission, these women have gained financial independence and social recognition. The initiative supports 'Vocal for Local' and aims to transform traditional skills into sustainable enterprises.
- Country:
- India
In a virtual interaction, Union Rural Development and Agriculture Minister Shivraj Singh Chouhan engaged with millions of Self-Help Group (SHG) women, urging them to uphold product quality to remain competitive.
SHG women shared success stories, crediting the National Rural Livelihood Mission (NRLM) for newfound economic stability and social enhancement. Chouhan hailed their artistry, noting its global acclaim and symbolic connection to India's self-reliance and freedom movements. He pledged support for marketing and branding challenges they face.
Chouhan highlighted over 1.5 crore women achieving financial independence under the mission, with aspirations to soon elevate three crore women to similar success. He promoted the 'Vocal for Local' and 'Swadeshi' initiatives, encouraging consumption of Indian-made goods to boost the economy.
(With inputs from agencies.)
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