Demna's Dazzling Debut: Gucci Unveils New Styles on Instagram

Gucci debuted its new designer Demna's first collection on Instagram a day before Milan Fashion Week. The showcase features a range of women's and menswear, highlighting sweeping gowns, sharp suits, and a variety of handbags. This marks a significant industry moment amid efforts to boost sales.


Devdiscourse News Desk | Updated: 22-09-2025 12:59 IST | Created: 22-09-2025 12:59 IST
Demna's Dazzling Debut: Gucci Unveils New Styles on Instagram
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On Monday, Gucci unveiled the highly-anticipated debut styles of its new designer, Demna, on Instagram, strategically timed just before the commencement of Milan Fashion Week. This new chapter for the Kering-owned fashion house is seen as a pivotal move amid an industry-wide design resurgence aimed at reinvigorating sales.

The fresh collection by the former Balenciaga designer includes dozens of images showcasing an array of women's and menswear looks. Each ensemble is displayed by a single model striking confident poses, with their hands perched on hips, highlighting the design's dramatic flair.

Noteworthy fashion statements in the collection encompass sweeping gowns and sharply-tailored suits with elongated hems that gently graze the floor. Accompanying these are distinctive features such as hefty shoulder structures, low-waist trousers, and an eclectic mix of handbags, signaling a bold step forward for Gucci.

(With inputs from agencies.)

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