Empowering Women: 'Vyas Pure' Gift Pack Launch

Himachal Pradesh minister Rajesh Dharmani has unveiled 'Vyas Pure,' a unique gift package crafted by self-help groups (SHGs) in Bilaspur and aimed at VIP visitors. Launched amid festive fervor, this Rs 449 package features turmeric, herbal tea, instant kheer, and chutney, each with special branding and packaging.

Catering to the entrepreneurial spirit of rural women, 'Vyas Pure' is now part of the HimIra platform, showcasing Himachali products. Minister Dharmani highlighted the market potential for dehydrated fruits and vegetables, seeing this initiative as a stepping-stone for women's economic independence and market competition.

Deputy Commissioner Rahul Kumar elaborated on how this affordable gift pack not only provides marketing opportunities at the state level but also stands out for its unique packaging. The initiative encourages SHGs to innovate new products like powdered mint or moringa leaves, boosting their economic ascent.

(With inputs from agencies.)