Dubai Chocolate Craze Garners Global Attention

Dubai chocolate, a rich blend of creamy fillings encased in a thick shell, has captivated taste buds worldwide since Fix Chocolatier introduced it in 2021. This confection has bloomed from a social media sensation into a global trend, influencing everything from pastries to ice cream.

Its appeal lies in its unique flavors and texture, such as kadayif, along with luxury ingredients like pistachios and cardamom. The craze that took off with viral TikTok trends has led to a surge in demand, notably affecting pistachio supplies, as reported by Iranian producer Keinia.

Despite accounting for a small segment of the market, Dubai chocolate's growth outpaces other varieties. Major retailers like Trader Joe's and Costco are capitalizing on its popularity, expanding their product lines. This demand has made Dubai chocolate a lucrative, yet premium, indulgence for consumers worldwide.

(With inputs from agencies.)