GECO Unveils Bold New Brand Identity for Tile Solutions
VNC Group announces a brand refresh for GECO, unveiling a new identity characterized by a gecko mascot, a bold 'G' icon, and vibrant colors. This positions GECO as a modern brand, breaking from conventional designs in the tile adhesives, grouts, sealants, and tapes industry, while maintaining product reliability.
- Country:
- India
VNC Group, renowned for its diverse market leadership, has introduced a vibrant new brand identity for GECO in the tile adhesives segment. This update aims to position GECO as a modern, standout player in a traditionally understated industry.
The redesign features a distinctive gecko mascot symbolizing reliability, alongside a bold 'G' icon and a vibrant color palette. According to Brand Founder Gokul Basker, these elements aim to boost brand recall and modernize the category's image.
This strategic refresh coincides with GECO's industry recognition as a top adhesives manufacturer, reflecting its ongoing commitment to quality and innovation while reinforcing its robustness in product performance.
(With inputs from agencies.)
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