OREO Partners with BTS for New Korean-Inspired Cookie

In an exciting new partnership, Mondelez International's OREO has teamed up with famed South Korean boy band BTS to release a special cookie flavor inspired by Korean hotteok. This collaboration signifies BTS's inaugural foray into the snacking industry on a global scale.

Nitin Saini, Marketing Vice President at Mondelez India, noted the unique nature of the collaboration. He emphasized how it brings together two globally beloved names in a culturally significant manner. Consumers and BTS fans can look forward to the release of these limited-edition cookies, which are expected to hit store shelves by June, offering a unique opportunity to engage in a global celebration of music and fandom.

(With inputs from agencies.)