Sundaram Finance Expands 'Sundaram Wealth' to Serve affluent clients

Sundaram Finance Ltd, one of the leading non-banking finance firms, has announced an expansion of its wealth management arm, 'Sundaram Wealth.' This move is particularly aimed at Ultra High Net Worth Individuals (UHNWIs), High Net Worth Individuals (HNWIs), and affluent customers, a senior executive confirmed on Friday.

Offering an array of financial solutions, the expanded service includes strategic financial planning, portfolio allocation, and risk management. The company, headquartered in the city, said the expanded capabilities are designed to deliver comprehensive wealth management solutions, assisting both those who have already accumulated significant wealth and those in the process of doing so.

Harsha Viji, Executive Vice Chairman of Sundaram Finance, said, "Our expansion signifies the evolution of our client relationships. It's our commitment to providing comprehensive financial solutions." The expansion leverages Sundaram Direct, the company's distribution business, which handles financial products of Sundaram Finance and third-party entities, amassing over Rs 7,000 crore assets under management (AUM).

(With inputs from agencies.)