Govt Launches Special Campaign 5.0 Portal to Boost Swachhata, Efficiency

The Government of India has launched the dedicated web portal for Special Campaign 5.0, marking a new chapter in its mission to institutionalise Swachhata (cleanliness) and improve governance efficiency across Ministries and Departments. The initiative was formally unveiled on September 16, 2025 by Union Minister of State (Independent Charge) for Science & Technology, Earth Sciences, PMO, Personnel, Public Grievances, Pensions, Atomic Energy and Space, Dr. Jitendra Singh.

The campaign, coordinated by the Department of Administrative Reforms and Public Grievances (DARPG), builds on the achievements of its previous editions and is designed to bring cleanliness, transparency, sustainability, and efficiency into the daily functioning of government institutions.

Achievements So Far

Dr. Singh highlighted the scale of progress made under earlier editions of the campaign, noting that in just five years:

• ₹3,296.71 crore revenue was generated through disposal of office waste.

• 696.27 lakh sq. ft. of office space was freed across Ministries and Departments.

• 12.04 lakh cleanliness sites were identified and acted upon.

• 137.86 lakh files were closed or weeded out.

“These outcomes have delivered both financial and administrative efficiency, showing that the campaign is not just about Swachhata, but about improving productivity and governance,” Dr. Singh said.

He described the initiative as a “hallmark of the Government”, reflecting Prime Minister Shri Narendra Modi’s vision of combining cleanliness with administrative reforms and citizen-centric service delivery.

Campaign Phases and Monitoring

The campaign will unfold in two phases this year:

1. Preparatory Phase – from 16–30 September 2025, focused on planning, site identification, and strategy.

2. Implementation Phase – from 2–31 October 2025, when the main drive will be executed across Ministries.

A third-party evaluation will be conducted from 15–30 November 2025 to measure the qualitative impact and sustainability of the reforms.

Weekly reviews will be carried out by Secretaries and Nodal Officers, with consolidated progress reports submitted to the Cabinet Secretariat and the Prime Minister’s Office.

Focus Areas of Special Campaign 5.0

The new campaign will be closely monitored through a single digital platform and focus on:

• Systematic e-waste disposal – including obsolete IT hardware, LEDs, and display boards.

• Record management – modernising systems and eliminating redundant files.

• Accelerated grievance redressal – timely disposal of references from MPs, PMO, and State Governments.

• Space optimisation & office beautification – enhancing efficiency, safety, and the work environment.

Departmental Achievements Shared

Several Ministries and Departments presented their accomplishments under Special Campaign 4.0 as case studies:

• Department of School Education & Literacy: Through the Vidyanjali Portal, the Cabinet Secretariat donated 100 monitors, 100 CPUs, 88 keyboards, and 117 mice to schools. At NVS headquarters, 1.44 lakh sq. ft. of space was freed through scrap disposal. The initiative is being scaled up to cover 14.71 lakh schools nationwide.

• Department of Posts: Covered 1 lakh sites under Campaign 4.0 and resolved nearly 80,000 public grievances, showing consistent progress in citizen service delivery.

• Indian Railways: Installed 3,33,191 bio-toilets in passenger coaches, built 19 Waste-to-Energy plants, 234 Waste-to-Compost plants, 142 Sewage Treatment Plants, and 203 Material Recovery Facilities. Measures also included a ban on single-use plastic, installation of Plastic Bottle Crushing Machines at 531 stations, and two-bin dustbins at 725 locations.

• Ministry of Coal: Ensured disposal of e-waste in line with the E-Waste Management Rules 2022 and adopted innovative practices such as Samadhan Kendras and Information Kiosks. CPSEs under the Ministry replicated best practices like converting waste plastic into paver tiles and eliminating single-use plastics in field offices.

Beyond Cleanliness: Governance Transformation

Dr. Jitendra Singh concluded by stressing that Special Campaign 5.0 is not merely about cleanliness drives but about deep-rooted governance reforms.

“The campaign is about creating a larger socio-economic impact and transforming governance through efficient record management, optimal space utilisation, and sustainability of reforms,” he said.

By institutionalising these practices, the government aims to make Swachhata and efficiency core values of governance, ensuring a lasting impact on both citizens and administration.