Patanjali Faces Court Battle Over Alleged Disparaging Ads Against Dabur Chyawanprash
Patanjali Ayurved has approached the Delhi High Court to challenge an order that restrains them from running advertisements allegedly disparaging Dabur Chyawanprash. The court has warned Patanjali of possible financial penalties if the appeal is deemed frivolous or unnecessary, emphasizing the ads' negative implications.
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Patanjali Ayurved filed an appeal in the Delhi High Court challenging a restraining order against its advertisements allegedly targeting Dabur Chyawanprash. The bench of Justices C Hari Shankar and Om Prakash Shukla suggested the ads insinuated generic disparagement, specifically pointing to phrases like 'ordinary chyawanprash made with 40 herbs.'
The court questioned the purpose of the appeal, warning of penalties for what it considered 'luxury litigation.' Patanjali's ads implied that other manufacturers, including Dabur, lacked the knowledge of Ayurvedic practices necessary to produce quality chyawanprash, according to a previous single judge's order.
Scheduled for further hearing on September 23, the case arose after a single judge issued an interim injunction in response to a petition from Dabur, highlighting what it perceived as false claims in Patanjali's advertising. The court demanded modifications to the ad material to eliminate the perceived disparagement.
(With inputs from agencies.)
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